Serenipaws Scotland

Privacy Policy — Page Intro

This Privacy Policy explains what information Serenipaws Scotland collects, how it is used, and your rights under UK GDPR. Clear, simple, and designed for your peace of mind.

Serenipaws Scotland (“we”, “us”, “our”) is committed to protecting your privacy.
This policy explains what information we collect, how we use it, and your rights.

1. Information We Collect

We collect the following when you contact us, book a service, or download resources:

• Your name

• Email address

• Phone number

• Dog’s name, age and training needs (if relevant)

• Information shared through contact forms, messages or emails

• Payment details (processed securely by Stripe, PayPal or Wix – we never see full card details)

• Website usage data (via Wix analytics or Google Analytics)

2. How We Use Your Information

We use your information to:

• Respond to enquiries

• Provide training, coaching or online services

• Send eBooks, downloads or course access

• Manage bookings and subscriptions

• Send important updates about your sessions, groups or online content

• Improve our services, website and customer experience

• Keep financial records (required by UK law)

We never sell your data or share it with third parties for marketing.

3. Legal Basis for Processing

We process your data under:

• Contract – to provide the service you have booked

• Consent – when you opt in to emails or newsletters

• Legitimate Interest – improving services or replying to enquiries

• Legal Obligation – financial and tax records

4. How Long We Keep Your Data

• Booking information: up to 7 years (legal requirement)

• Email enquiries: 12–24 months

• Assistance dog applications or forms: 12 months

• Course or digital product accounts: while your account is active

You can request deletion at any time unless the information must be kept for legal reasons.

5. How We Store & Protect Your Data

Your data is stored securely via:

• Wix (website + bookings)

• Stripe / PayPal (payments)

• Google Workspace / Gmail (emails)

• Secure password-protected systems

We use encryption, secure logins and limited access to protect your information.

6. Your Rights (UK GDPR)

You have the right to:

• Ask for a copy of your data

• Correct inaccurate information

• Request deletion of your data

• Withdraw consent at any time

• Ask how your data is used

• Lodge a complaint with the Information Commissioner’s Office (ICO)

Email leah@serenipawsscotland.com or leah@callanderk9.com to request any of these.

7. Cookies & Analytics

Our website uses cookies for:

• Functionality

• Security

• Analytics

• Booking or cart features

You can manage cookie settings through your browser or Wix cookie banner.

8. Contact Details

For any privacy questions or GDPR requests:

Serenipaws Scotland
Email: leah@serenipawsscotland.com

9. Updates to This Policy

This policy may be updated to reflect changes in services, legal requirements or website updates.
The latest version will always be available on this website.